The cradle of the Vallenato
At this point, you have to ask, where are you from?
Well, if you haven't yet discovered, I am from Colombia. And after being one and a half years away from home, I wanted to reclaim my roots, highlighting that style of music that I grew up with and that my parents had placed me with since I was born, the vallenato.
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I discovered we had used the slogan The cradle of the vallenato for years. However, many people abroad still need to learn that it is the vallenato. For this campaign, I took the three most characteristic elements. The hat, the accordion that can not miss singing each song and the "Chiva" (A style of party bus) where always at some point of the tour you will hear good vallenato passing by the seashore and will make you feel something nostalgic as if you were in your film, but in this case it is a film of independent character in the Colombian style (I could not shout it but it is a low budget film, but full of colour as it characterizes us and the laughter never lack)